Book — 15 chapters
Leading AI in the Real Enterprise
What every executive needs to know about AI — and what vendors won't tell you. Strategy, investment, governance, and execution frameworks for non-technical leaders making AI decisions.
Part 01 Reality Check
What AI Actually Does (and What It Doesn't)
Strip away the vendor hype and understand what AI can genuinely do for your business today — and where it will let you down if you trust it too much.
Why AI Projects Fail (and How Vendors Exploit It)
The six failure patterns that kill AI initiatives before they deliver value — and how to read vendor pitches critically so you stop funding the vendor's next round.
Part 02 Strategy
AI Strategy That Actually Works
How to build an AI strategy grounded in business value rather than technology enthusiasm — including a one-page strategy canvas you can complete in a single session.
Making AI Investment Decisions
How much to spend, what it really costs, how to calculate ROI without being misled, and how to build an AI investment portfolio that balances quick wins with strategic bets.
Is Your Organization AI-Ready?
Assess your organization's readiness across five dimensions — data, talent, culture, governance, and infrastructure — and know where to start even if the score is low.
Part 04 Execution
Building & Leading AI Teams
The AI talent market is misunderstood, and managing AI projects requires a different language than traditional software. Here is how to hire right, upskill effectively, and run AI initiatives without being misled about their progress.
Measuring AI Success
Vanity metrics will make your AI program look good in a slide deck and fail in a budget review. Here is how to track the numbers that actually matter — and how to run a quarterly review that earns continued investment.
Part 05 The Future
AI Agents & Your Workforce
AI agents are already taking autonomous action in your business — and your employees are already asking whether AI is coming for their jobs. Here is how to govern agents before they govern you, and how to lead your workforce through the transition honestly.
What's Coming Next (and What to Ignore)
The AI landscape produces a new breathless announcement every two weeks. Here is how to separate the trends that will materially affect your business from the ones that will not — and a 30-minute monthly ritual that keeps you informed without consuming your calendar.
Part 06 Capstones
Writing Your AI Strategy
A complete, step-by-step walkthrough for creating an AI strategy document your board will fund and your organization will actually execute — from situation assessment through investment proposal and risk framework.
The Board AI Presentation
Build a credible, tight 30-minute board presentation on AI: current state, strategy, investment ask, and risk management — structured to earn the board's confidence and the funding you need.
Evaluating an AI Vendor
A structured process for selecting an AI vendor: define your requirements before you enter the market, run a rigorous three-vendor evaluation, conduct reference checks that actually reveal problems, and negotiate the contract terms that matter.
The Kill Decision
How to evaluate a struggling AI initiative honestly — separating sunk cost from future value, analyzing three scenarios, recommending a course of action, and communicating it in a way that preserves organizational trust and builds learning.